Gone are the days when the word “cheap” exclusively alluded to bad quality. The word has been reinvented and revolutionized, with discount supermarkets like Grocery Outlet providing organic produce at low prices, or retail stores like TJ Maxx or HomeGoods that have hidden gems of high-quality products for ridiculously low prices. But what about when it comes […]
Author: Anna D
7 Tips for Creating a Killer T-Shirt Design
Graphic t-shirts are known to be a staple for every person’s wardrobe, despite the variation in style and taste from person to person. They perform well in sales because t-shirts fit well in a variety of scenarios – they are useful for branding, promotional gifts, casual uniforms, personal gifts, and much more. The bottom line […]
Create Your Own Postcards with GP’s Design Templates
Back in the day, postcards were invented in order to provide a simple way of communication via mail. They have since evolved and in the present day, are versatile print products that will always be essential, both in business and personal affairs. For example, postcard mailers remain a popular and cost-effective method of marketing for […]
How-To: Design Flyers for Advertisements, Events, & Beyond
One of the most popular printed marketing materials to this day is flyers because of their versatile nature and their ability to promote anything with ease. Advertisements go far when they are printed on custom flyers, whether it’s a promotion of a brand, concert, political candidate, place of business, or a specific product/service (we can […]
6 Tips for Designing & Printing Stand-Out Storefront Signage
Your storefront is prime real estate for your place of business because it can easily attract potential customers if used properly. Windows, doors, and even curbsides are all valuable in bringing in the traffic you need to boost business. However, it’s also very easy to deter people from entering your store if your signs aren’t […]
19 Print Products You Didn’t Know Were Eco-Friendly
In the digital age, printed marketing materials are still very much an essential part of most business plans. One might think that attempting sustainability via printing is a pipe dream, but they’d be wrong. While it’s not possible to be 100% sustainable, it’s certainly attainable to practice eco-friendly methods in printing, not only through recycled […]
5 Dos and Don’ts of Creating the Perfect Logo
Logos are a vital part of your marketing strategy and brand development, and it’s safe to say that a memorable logo remains timeless. Take the Nike swoosh, the Mcdonald’s “M”, or the Starbucks iconic green color. We are constantly reminded of these logos, but as direct and indirect consumers of these companies, we also have […]
Using Instagram Guides for Marketing & How to Create Your Own
The world of social media is constantly evolving, with new features popping up on multiple platforms seemingly on a daily basis. These features are often in favor of businesses and influencers who aim to use their platform to market their brand. For example, we’ve seen the recent growth of video content skyrocket due to TikToks […]
How-To: Create Custom Thank You Cards for Every Scenario
‘Thank You’ cards are just one of those prints that will be around forever. They are thoughtful gestures and give each recipient a sense of purpose and reassurance for their positive actions, no matter the scenario. Generally printed on greeting cards and sometimes postcards, thank you cards are very easy to send out – you’ve […]
2023 Print Industry Trends & Their Relevance to Consumers
We did some digging to uncover what’s trending in the world of printing for this year. We’re here to report that while none of the trends we came across are new, per se, they are in fact making their way to becoming the center of attention in 2023. In this blog, we’ll discuss the visible […]