Wednesday, December 24, 2014

Wishing You a Happy Holiday Season...

GotPrint wishes you a happy holiday season banner

It's easy to get busy during the holidays, what with all the holiday shopping and getting ready for the year-end planning. You could say it's the busiest month of the year! But amidst the chaos and celebrations, let's not forget to sit back and enjoy the warmth of the season, and spread some good ol' fashioned cheer all around.

After all, it's the season of giving, and everyone's just a little bit nicer. It really is the best time of year.

So whether you're rocking around the Christmas tree or lighting a menorah with your family, may your lights shine bright and your heart open to the joy of the season. Who knows, maybe you'll make some time to volunteer your time or service to help someone in need, surprise someone with an act of kindness, or send a handwritten greeting card or two?

Tuesday, December 23, 2014

Trifecta and the Holidays...What a Perfect Combination!

When we introduced our new paper stock in October, we couldn't help but think Trifecta would make for the perfect holiday card, considering the green middle layer, ultra thick 24pt. stock, and beautiful silky finish on the surface. And we were right on the money...

We love the way designer Britt Davis' red, seasonal design pairs with the green seam in the middle. Britt, who designed a calendar on the back of her Trifecta postcards, manages to get a full year's calendar on one side, while still keeping the design fresh and seamless. The front, of course, is all about her main message and image, with a bright red that stands out.

GotPrint holiday postcard printed on Trifecta Triple-Layered Paper

Here's what Britt had to say about her project:

"2014 was full of turbulent events that made headlines across the globe. I wanted to send a simple and classic message to family, friends and clients in the hopes it would bring a little hope to the holiday season - "Peace on Earth". 

In the hopes recipients would hold on to the cards, I put a calendar on the back so they could use it all year. It is the perfect size for the office, pockets or just pinning up. For the design, I used Adobe illustrator to create the shapes and masked them to scrape book paper patterns. This was a theme I have been working with the past few years

Traditionally, I send folded cards but wanted to try something a little different. This was the perfect opportunity to try out the Trifecta Paper! As a designer and "print nerd" I am happy GotPrint is expanding their paper selection. Looking forward to printing more projects using Trifecta!"

We're inspired by the bold colors and nice details for this postcard design. Bravo on a job well done Britt!

GotPrint holiday calendar postcard printed on Trifecta paper 

Trifecta makes a great choice for when you want to really stand out and show your attention to detail (and sophisticated taste!) But surely, we haven't seen it all, so do reach out to us to let us know what creative ways you've been designing your Trifecta cards. 

Monday, December 22, 2014

Our Top 3 Holiday Marketing Tips

GotPrint's holiday marketing tips

It's that time of year when each day, we get a pile of postcards and greeting cards, some personal, but mostly promotional, each with a coupon or enticing offer of some sort. And never mind all of the humorous and catchy television and radio commercials compelling you to take part in the spending frenzy of the season. They're endless!

During a season of such intense competition, how do you stand out? What steps do you take to ensure your business is front of mind for your customers? Even with all of the special promotions and offers, you need to go the extra mile to really grab your customers' attention. Having said that, we've gathered our top marketing tips for going above and beyond this holiday season.

Get into the Spirit of Giving

Black Friday, Cyber Monday and before and after Christmas day are the biggest sales of the year, and consequently, the time when consumers shop the most. Everyone's looking to find the best products at the best prices during the holidays, so it's a great time to announce new promotions.

But if you can't splurge on any new promotions, at least reward your customers in some other way, such as offering points towards a free gift or a complimentary service. Or, why not introduce new products to get them interested again?

It's always important to remind customers about your business to ensure your name stays fresh in their minds. Whatever it may be, it will help you stand out and create (or keep) a loyal following.

Be Clear (And Compelling)
With all of the promotional catalogs and commercials and ads customers see and receive in any given day, it's even more important to make everything simplified for the consumer. Customers may not always know exactly what they want. Perhaps they haven't formed a decision and a few words of advice or an explanation of the different options available can help steer them on the right path.

One way to do this is to make sure your product descriptions are informative and descriptive, to ensure they have a clear image of how your products can benefit them. Furthermore, the most compelling product descriptions are often the ones that convey an emotion, so get creative and don't get bogged down in trying to be too proper or trying to say it all.

Be Reachable

Everyone's in a hurry, so make it easy for your customers to contact you. Your phone number and address should be clearly visible on your website and promotional pieces, and your customer service should be reachable, without all of those annoying routing messages and long hold times. 

Each year, there's an overall increasing percentage of online and mobile browsing and shopping, and it's just going to continue to grow. It's a great idea to invest in a quality app that they can use to browse products and place orders, especially during the busy holiday season when everyone's on the go. This way, you can ensure customers can shop or browse for products, even while they're standing in a long line at your store.

But most importantly, you need to be consistent with all of the tactics above. It's not enough to have a great strategy one season or year, only to fall short the next. Customers look for brands they can trust and can form a relationship with, and inconsistent behavior isn't very trustworthy, and may make you lose some customers. So don't fall off track, keep your strategy (with of course, the necessary tweaks and changes) and you will see results eventually.