Tuesday, May 17, 2016

Happy 15th, GP


Sunday was GotPrint’s 15 year anniversary year, and we're so excited to be able to announce that our business is 15 years strong! As most of you already know, we’re a family-owned business, which means, family is a big part of our business. So what better way to celebrate all of our accomplishments than with those that made it all possible, our very own staff! So for the big day, we organized a fun festival with GotPrint staff and their families to celebrate with us. 

Indeed, we had everyone from ages 1 to over 60 mingling and partaking in all the activities we had planned. We would like to thank Center of Attention Events @center_of_attention_events, who helped us throw the perfect corporate picnic. We set up a few tents in the GP parking lot, added grass, layed out picnic blankets, and stocked the whole area with food stations and activities for the whole family. There was face painting, a kid’s band, basketball hoops, bubbles, an ice cream station, pizza, and gourmet cotton candy for the kids. We also had a live salsa band, a superb violinist, endless BBQ and mimosas for the employees.

We couldn’t have asked for a greater turnout and could not have gotten this far without our amazing employees. It’s always important to appreciate those who do so much for us, so we'd like to thank you all for the constant support and the constant loyalty to GP. Join us in the next 15 years as we continue to grow and expand our business.

Much love, GP
























Monday, May 2, 2016

Top Tips for Professional Business Cards

Professional Business Cards from GotPrint.com
Creating professional business cards can sometimes be a daunting task, especially for those who do not possess a high level of creative prowess. You know what you like when you see it, however you may not always know how to get to that place. Since your business card is typically the first and most important marketing tool you’ll use to promote your products, services or website, and in many instances, the only one, it’s key to represent your brand in a way that defines who you are and what you can offer potential customers.

To begin, there’s no right or wrong. As noted above, it’s a matter of what works for you.  Here are 3 top tips to point you in the right direction: 

Design


If you’re not a graphic designer, creating a professional looking design and company logo may seem intimidating, but it’s not as difficult as you might think. A good place to start is typography. Choose a good font that works for your design and brand. For example, we recommend using san serif fonts that are sharp and elegant, providing a clean, professional look. You can provide variance by choosing a bold or condensed version. If you’re ready to step out of the minimalist, professional box, try a script font, but just be sure it’s legible.

Visuals are also paramount when designing your card. Beautiful images and fun illustrations are good examples of making your card stand out from the rest. Remember, you have the back of the card to work with as well. Add an image to the backside that bleeds off the page. Whether it’s a product, person or service displayed, it will turn your card into a mini-flyer.

Most importantly, make sure you have the needed contact info presented in a legible way. There’s no sense in having an amazing looking business card if the font is too small or the card is too busy. It’s really all about making a good impression and providing your information in an easy-to-read manner. 
If you’ve come to the conclusion that designing your business card is out of your personal reach, don’t despair. Online design tools are readily accessible, as are beautifully pre-designed templates that are categorized by business type. Customized designs are also available.

Colors

 

If you have a company logo, use it as a springboard for choosing any images or colors that will be incorporated on to the card. If you don’t have a logo, it might be time to have one created. A logo graphically defines your brand in a memorable way. Picking a color palette that accurately represents your brand is not as challenging as it may sound. Studies show that a large percentage of a customer’s buying decisions can be affected by a product's color, thereby making this a good place to start in determining which ones to use.

For example, a warm color like red induces an immediate reaction from people. This color is popular for the automobile, food, and technology industries. It gets people excited and hungry about products. Purple and blue, which are cool colors, put people at ease. These colors are useful in the healthcare and financial sectors. Fiery colors such as yellow and orange represent hope, confidence and vigor, and are widely used for the home and healthcare industries. Various shades of green and brown correlate well with serenity, good health and durability. Green is prevalent within the environmental, home and technology industries, while brown has success with environmental causes. Finally, black and white is classic, most popular with clothing and cars. Black evokes class and sophistication, whereas white represents purity and cleanliness.

It’s important to be aware of color psychology, as it can definitely make a difference. After you choose your color palette, be sure to reference a CMYK color chart to ensure you get the most accurate color values for your prints, and the final color matches your logo.

Paper Stock

 

Be sure to choose a quality paper stock. Decide if you prefer a smooth/glossy or matte finish, as well as a card stock that has just the right weight to suit your needs. For instance, thicker card stocks, such as 14 pt. or 16 pt. provide a nice weighty touch – they just feel good in your hand. Plus, if your business card is double sided, you want to make sure each side holds the ink well. Refrain from using very thin stock such as 100 lb. text, as it doesn’t provide the durability required to make a substantive first impression.

Card stock is categorized by its coating. Glossy finishes are very reflective and work great for high definition printing and for ensuring your images have a high saturation. Matte finishes are not very reflective and are easy to read in all types of lighting. In addition, they provide softer colors than do glossier stocks. If your business wants to make a strong environmental statement, consider Recycled 100 lb. Dull Cover with Matte Finish. It’s reasonably priced, and will make an excellent, positive impression.

In addition to the finish, a textured paper stock also deserves consideration before making a final decision as to how you’ll convey your wares, especially if your card’s design has some textural detail. It can also significantly enhance the look and feel of the overall design. For example, 24 pt. Trifecta Green, 38 pt. Trifecta Black or 38 pt. Trifecta Red are all ultra thick, triple-layered card stocks with a unique texture. They deliver a lasting first impression and are certain to boost your credibility.

We invite you to visit our website at GotPrint.com for more information and to see all of your available options.

Monday, April 25, 2016

A Few Simple Ways to Make Your Business Card Stand Out

GotPrint - Business Cards that Stand Out



















Most of us learn that you never get a second chance to make a good first impression. This statement still holds true today, both in our personal lives, as well as our professional ones. Whether you’ve attended a networking event, business meeting, conference or countless other professional settings, chances are you’ve given out or received a number of business cards. Which ones stand out? Is it yours? It’s easy to notice the ones that do, as they usually incorporate a combination of some of the following features: bold colors, taglines, beautiful images, unusual shapes or a textured card stock.

It’s a given that all of us want our first contact with a potential customer to turn into a lasting impression, which is why turning your business card into a dynamic brand ambassador is essential. Below are a few simple ways to make your business card stand out.

Bold Colors and Taglines


Don’t be reluctant to use bold colors that jump off the card. If you have a company logo or color that you’ve been using for a while, think about adding some vibrant accents. The key is to not make the card look too busy. For professionals such as accountants and attorneys, a minimalist approach is sometimes best: use a white card with simple text that provides the necessary contact info along with your logo. Then add a tagline or catchy slogan on the back of the card to communicate your services in a memorable way.

Another approach is to use only one or two colors that are easily recognizable within your industry. For instance, soft greens and blues most commonly denote healthcare. A wide spectrum of blue symbolizes the financial sector as well, whereas products or services offered within the environmental industry use shades of bright green and brown. Also think about printing multiple sets in different colors and creating a different tagline/slogan for the back of each set of cards. With the low cost of printing business cards today, there’s no reason to be locked in to one particular color or line of text.

Beautiful Images


We all live in a visual world. Images are always noticed before text. Go beyond the logo. Don’t be afraid to show off your products, services or people in a meaningful way. Consider using an image on the back of the card. For greatest impact, bleed the image on all four sides. A good example of this technique is often used in real estate, with contact information and the realtor’s picture on the front and a beautiful image of a home for sale on the back. This technique also works well for any products or services you would like to promote. For instance, a photographer or designer might want to use one of their favorite images on the back of the card as a clear representation of what they can do for potential customers. Essentially, you’re turning your business card into a mini-brochure. By using beautiful images, you’re more likely to make an evocative connection.

Textured Card Stock


Paper stock can provide a significant impact on how the business card is perceived. There are numerous different types of paper stocks available, from glossy and matte thick card finishes to linens and heavily saturated colored papers, UV coating and more. Stay away from printing your card on thin stock such as 100lb paper. It will be flimsy and not provide the great first response you should achieve when handing them out. A minimum of a 14 pt. or 16 pt. point card stock is highly recommended, as is a textured card stock such as our 38 pt. Trifecta Black – Triple Layered Ultimate. A Trifecta card is sure to up your brand ante significantly.

Unusual Shapes


With business cards, thinking outside of the rectangular box can reap immediate rewards. For example, using rounded corners for your cards will enhance the design greatly and certainly make it stand out, regardless of whatever else you do. Plus, it adds little to the cost of printing. There are also many other unusual shapes from which to choose including ovals, circles or customized shapes. For example, ovals and circular shaped cards are perfect for arts and entertainment related businesses. They add an extra touch of creativity to your card. A customized shape designed as a house is memorable for realtors, while a card in the shape of a key is spot on for locksmiths. The possibilities are endless. There’s no reason not to try an unusual shape. Go for it. It will pay off.

Discover a new look for your business card today by visiting our website at GotPrint.com.