Wednesday, January 13, 2016

New Ultra Thick, Triple-Layered Paper: 38 pt. Trifecta Black!

GotPrint New Paper - 38 pt. Trifecta Black!In November of last year, we launched our new and improved website, along with numerous new features and products, including the Trifecta Black, which is our ultra thick, triple-layered paper. Although this paper was very popular among our customers, we're just not happy with "good enough." After all, most things are good enough, but have significant room for growth and improvement. So how else would you know if anything is the best it can be, unless you try to make it better? 

So in the spirit of making things better for our customers, we'd like to announce that our popular paper is now thicker and better than before in 38 pt. thickness (700 gsm)! Indeed, we know you love that triple-layered look, but wanted more of the middle layer color to show. So we sat down and thought about how we could ensure the color stands out. Now, the middle layer is much thicker, set apart by the thinner white layers, giving it a striking contrast that is noticeable! This luxurious paper has a bold, striking look that is sure to get you attention wherever you go. 

But not to worry, the Trifecta Black is still printed on the same "Smart White" paper, and has the same silky finish applied on the surface. In addition, 38 pt. Trifecta Black is available for business cards, postcards, bookmarks, club flyers, collectors cards and rack cards

Try it out on a set of postcards, or - why not make a complete marketing package with a set of postcards and matching business cards? With the middle layer being a neutral color, you can design a set of postcards or business cards to match your logo. And if you need a set of cards for personal reasons, Trifecta Black makes a great choice for invitations, display cards at your store, and just about anything else you can think of! 

At such affordable prices, this new stock is sure to make a big impression and set you apart from the crowd. Get started by visiting our Trifecta Black page.

Tuesday, January 5, 2016

Happy New Year...Here's to 2016!

GotPrint Happy New Year 2016

2016 is officially here, but before we get too ahead of ourselves, we'd like to take a moment to think of all the exciting and eventful things 2015 offered. To recap the eventful year, we started out the year working hard on our new website, getting it ready for our launch. A lot of planning, testing and bug-fixing is required before a new website can be ready for production, which is why our entire company was involved in the whole process, from the customer service team, all the way to our management teams and technical teams.

With the help of our design and marketing managers, we planned and held an educational seminar in April, on how to create an effective marketing mail piece. A lot of work goes into a marketing or mailing campaign, and it's our goal to provide as much help and valuable resources as we can, to ensure you're fully confident in executing your promotional campaigns. We're happy to say that many of our customers made it out to the event and found the seminar very helpful.

By September, the Kentucky facility expansion project was already in full swing. The 32,000 square foot expansion will enable us to increase the workforce over the next three years by more than 30 percent and increase our production capacity by one-third, which means new jobs, and space for new Heidelberg presses and other equipment. This project will take several months to complete, but we're excited for all the improvements and changes it will bring! Learn more about it here.

We celebrated our 2nd year anniversary in India in early October. We can't believe it's already been two years, but we're thankful to the great team we have overseas. We couldn't do it without you.

Q4 was all about launching our new website and new product, Trifecta Black. In November, we announced the addition of our thickest, triple-layered paper stock (35 point thickness!) and orders were already coming in as soon as we announced it. We've already received great feedback on our new and improved website, but work is never complete. It's our goal to continue to improve and make our website even more user friendly, so we're continuing to work like busy bees to make all necessary improvements to ensure it's as good as it can be.

And what are we up to now? Aside from recuperating from the holidays and getting started on those New Years resolutions, we're working on new products and new paper to launch early this year, including a new Trifecta stock which will be announced soon.

May 2016 be a prosperous, joyous and successful year for all of us!

Monday, December 28, 2015

New Years Postcards holiday cards and envelopes
The holidays are a busy time of year, what with all the gift buying, holiday planning, not to mention, marketing for your business. Then, there's the holiday cards: from creating a design, to writing a special note on each one, this is one tradition that requires some planning in advance. 

But if you just can't make it for the holidays, why not plan "New Years Cards" instead? We caught up with one of our customers, Laura Zastrow from Laura Zastrow Photography, on how she prepared her New Years cards. Here's what Laura had to share about the whole experience:

"The first year I sent Christmas cards I got so behind schedule that I sent them out as "Valentines Day Cards", making it into a bit of a joke. I felt like I'd really failed with the timing but then I got so many compliments on how fun it was! Ever since, I've just planned on "New Year's Cards", knowing they could be sent out well into January and still be appropriately on time.

This year, I was actually on schedule though! We had our family photos taken in October by a very skilled colleague of mine. Even my husband said he enjoyed the process and was impressed with Twig and Olive's way of working with our kids. I made a simple design in Photoshop, adding our kids' names and ages along with a holiday greeting from our family. ​(I like to keep it simple with a photo or two of us and just a few words, letting the photos be the star!)

GotPrint holiday new years cards and envelopes
A few weeks later, I commissioned my very talented friend Shannon of Uttke Photography and Design to calligraph the cards for our list of 100 friends and family that we send them to. She did a stellar job!

From photo shoot in early October, card ​ordering in late October, and addressing in November, these were sent on their way to our family and friends by mid-December.

Our family has been using GotPrint for four years to print our holiday card. I am a professional photographer and have a background in graphic design and am very particular about my card design! I like that I'm not locked into card layout templates on GotPrint's site but that I can upload my own file, while still printing on beautiful paper at a great price."

Thanks for sharing your cards and story with us, Laura!