Wednesday, February 18, 2015

Postcards - How Do You Use Them?

Postcards are an indispensable marketing tool that are applicable to any type of business or advertiser. Whether you need to advertise an event, promote your product in person, or simply get your name out there through direct mail, a postcard is still one of the best and easiest ways to promote.

But how you promote yourself is even more important. Some people mistakenly assume that postcards have to be very sales-y, with a big promotion to be worth the trouble and the cost in producing it. But you shouldn't just be promoting your business only when you have a promotion or a sale. Continuous branding and promotion of your brand for the purpose of brand recognition should be an integral part of your strategy for acquiring new customers, and keeping your current customers loyal. It helps keep your brand recognizable, relevant and top of mind.  

Gotprint postcards on a table with pencil

"A picture is worth a thousand words," is an adage that rings true with Melissa Gibson's postcards, which feature a tasteful picture of her product, front and center. Melissa, who is the owner and founder of Callio Fragrance, created this set of postcards to send to potential wholesale customers in order to grow brand interest and recognition. Her simple design and beautiful product photography make this a powerful promotional postcard that has helped her business expand.

Has a clever design ever compelled to find out more about what is being promoted? Designer Corey McClelland seems to be taking that exact approach with his "less is more" design for a non-profit home-brew beer competition.

Hand holding a GotPrint custom printed pink postcard

He uses geometric shapes along with fresh colors to draw attention to not only his work, but gain interest for the event. The result is a fresh promotional piece that stands out. (By the way, Corey also let us know the competition will be on March 26th, 2015 from 7pm-10pm PST, if you're interested!)

Friday, February 13, 2015

And Our Winner for the Valentine's Day Promotion Is...

To celebrate Valentine's Day, we decided we wanted to get some extra attention and love from our customers, so we asked all of you to post a creative picture or video and let us know why you love us with the hashtag #WhyILoveGotPrint. We received numerous great posts that make us feel all the more special (thanks everyone!). 

But enough about us. Let's announce the winner now, shall we? Kristen King, who won due to her creative use of her print product. With the use of a mannequin puppet (great idea!), she cleverly depicts the process that goes behind a graphic designer's work, from inception of a piece, to its final production. We applaud her for a job well done.

GotIdea, GotPhoto, GotDesign, GotPrint
But let's talk a little bit more about the artist herself. A mostly self-taught graphic designer, it all started when Kristen took a very basic "intro to design" class. Years later, she was thrown into a position at her job to deal with graphics. From there on, it was hours of YouTube videos, a Photoshop conference, and lots of practice. After three years doing solely graphic design at work, she left her staff design job and embarked on a rather risky, but rewarding journey - she started out on her own as a freelancer. But thankfully, the freelance world has been good for her. She quickly founded Graphique Motif in November 2013, and turned her passion into a full-time job, working on her own.

Kristen prides herself on providing high-quality, affordable custom designs for her clients, and simply loves what she does. It's no wonder she now has clients from Washington, to Florida and Slovenia!
She describes her style as more simplistic and understated. She's a lover of clean lines and white space. But, she still enjoys designing to the different tastes of each client. She admits it's not always easy, but learning to be flexible is a real benefit in her line of work.

As far as her motto? Well, let's hear it from the designer herself.

"'Good, better, best, never let it rest, until your good becomes your better and your better is best.'
This little poem is a reminder to never be content with where things are at whether personally or professionally. Graphics is an ever-changing field and I’m not sure that a designer ever fully 'arrives,' it’s definitely a process, but I want to continue learning, growing, and striving to be the absolute BEST I can be."

Up next? Kristen's getting ready to launch her new website, graphiquemotif.com, at the end of this month.

Thanks to everyone who participated in our Valentine's Day promotion! We loved all the creativity that poured out of you, and if you didn't get a chance to see the submissions, we created a small slideshow for you to watch below.


video

Monday, February 9, 2015

Vine for Valentine

We're in the spirit of Valentine's Day, with a smile on our faces as we see your creative pictures and videos posted on our pages with the hashtag #WhyILoveGotPrint.

We're seeing them on Facebook, Twitter, Google+ and Instagram, but just in case you aren't privy to it just yet, here's the promotion in a nutshell: post a picture or video of you print product with the hashtag #WhyILoveGotPrint, and share the love on our social media sites (links below). It wouldn't hurt if you followed us either - that way you're sure to hear about the winner as well, as we will be choosing the most creative winner, announcing it on our social media sites, and featuring the winner on all of our social media sites!

The promotion ends Wednesday, so get started, and be sure to read the full details and terms here.

But wait, before you go, here's a fun vine for Valentine!




GotPrint's social media sites (share the love!):

Facebook @GotPrintUS

Twitter @GotPrint

Instagram @GotPrint

Google+ @GotPrint

Pinterest @GotPrint