Monday, April 25, 2016

A Few Simple Ways to Make Your Business Card Stand Out

GotPrint - Business Cards that Stand Out



















Most of us learn that you never get a second chance to make a good first impression. This statement still holds true today, both in our personal lives, as well as our professional ones. Whether you’ve attended a networking event, business meeting, conference or countless other professional settings, chances are you’ve given out or received a number of business cards. Which ones stand out? Is it yours? It’s easy to notice the ones that do, as they usually incorporate a combination of some of the following features: bold colors, taglines, beautiful images, unusual shapes or a textured card stock.

It’s a given that all of us want our first contact with a potential customer to turn into a lasting impression, which is why turning your business card into a dynamic brand ambassador is essential. Below are a few simple ways to make your business card stand out.

Bold Colors and Taglines


Don’t be reluctant to use bold colors that jump off the card. If you have a company logo or color that you’ve been using for a while, think about adding some vibrant accents. The key is to not make the card look too busy. For professionals such as accountants and attorneys, a minimalist approach is sometimes best: use a white card with simple text that provides the necessary contact info along with your logo. Then add a tagline or catchy slogan on the back of the card to communicate your services in a memorable way.

Another approach is to use only one or two colors that are easily recognizable within your industry. For instance, soft greens and blues most commonly denote healthcare. A wide spectrum of blue symbolizes the financial sector as well, whereas products or services offered within the environmental industry use shades of bright green and brown. Also think about printing multiple sets in different colors and creating a different tagline/slogan for the back of each set of cards. With the low cost of printing business cards today, there’s no reason to be locked in to one particular color or line of text.

Beautiful Images


We all live in a visual world. Images are always noticed before text. Go beyond the logo. Don’t be afraid to show off your products, services or people in a meaningful way. Consider using an image on the back of the card. For greatest impact, bleed the image on all four sides. A good example of this technique is often used in real estate, with contact information and the realtor’s picture on the front and a beautiful image of a home for sale on the back. This technique also works well for any products or services you would like to promote. For instance, a photographer or designer might want to use one of their favorite images on the back of the card as a clear representation of what they can do for potential customers. Essentially, you’re turning your business card into a mini-brochure. By using beautiful images, you’re more likely to make an evocative connection.

Textured Card Stock


Paper stock can provide a significant impact on how the business card is perceived. There are numerous different types of paper stocks available, from glossy and matte thick card finishes to linens and heavily saturated colored papers, UV coating and more. Stay away from printing your card on thin stock such as 100lb paper. It will be flimsy and not provide the great first response you should achieve when handing them out. A minimum of a 14 pt. or 16 pt. point card stock is highly recommended, as is a textured card stock such as our 38 pt. Trifecta Black – Triple Layered Ultimate. A Trifecta card is sure to up your brand ante significantly.

Unusual Shapes


With business cards, thinking outside of the rectangular box can reap immediate rewards. For example, using rounded corners for your cards will enhance the design greatly and certainly make it stand out, regardless of whatever else you do. Plus, it adds little to the cost of printing. There are also many other unusual shapes from which to choose including ovals, circles or customized shapes. For example, ovals and circular shaped cards are perfect for arts and entertainment related businesses. They add an extra touch of creativity to your card. A customized shape designed as a house is memorable for realtors, while a card in the shape of a key is spot on for locksmiths. The possibilities are endless. There’s no reason not to try an unusual shape. Go for it. It will pay off.

Discover a new look for your business card today by visiting our website at GotPrint.com.

Thursday, April 7, 2016

Keeping Up with the Customers

One of the most exciting activities we perform as an online print vendor who provides a wide array of print products, is when we take the opportunity to start a dialogue with our customers about their organizations and how they use our products to promote their businesses. It’s always a fun and interesting endeavor, as we not only uncover the many unique ways in which our printed materials are being used in business, but also gain much needed insight and feedback that helps us improve our processes and product offerings.

GotPrint postcards
LizNugent is an illustrator in the Washington D.C. area whose primary goal with her illustrations is to make people smile. Just take a quick glance at one of her latest promotional postcards, and you’ll be smiling from ear-to-ear. It’s obvious that her designs accomplish everything she sets out to do. We’re certainly smiling. Liz focuses on the children’s market, but loves experimenting with new ideas, new markets and approaches. We’re also happy to report that Liz is a very satisfied GotPrint customer. According to Liz, “ I’ve been a long time customer and your quality never disappoints!” We thank Liz for her business and her candor, and are excited to do business with such a talented artist.

GotPrint business cards online printing
Another very talented artisan, who uses GotPrint for various printed materials, including postcards, is Justin Tauch, a tattoo artist and illustrator who now lives and works in the Los Angeles area. Originally from Chicago, Justin majored in watercolor and illustration at the American Academy of Art. Justin has been tattooing professionally since 2010 and specializes in custom work. He enjoys tattooing nature, space and sea life inspired imagery with an illustrative style. We are blown away by his steady hand and sharp creative mind. As you can see from his latest promotional postcard design, Justin’s abilities clearly stand out. Thanks Justin for printing your postcards with GotPrint. We’re inspired!

GotPrint business cards for artists
GotPrint art postcards
When it comes to creating “pottery for your everyday,” Anne Carnevale, is a master of all she purveys. Anne’s work is inspired by functional objects that have been present throughout history – a cup, a plate, a spoon, a water jug, all of which are timeless, clean and simple. Her one of a kind art pieces are designed with the intention of being held and used, as they aesthetically enhance the everyday moments of life. As an artist, Anne believes that every object tells a story. We couldn’t agree more, and are thrilled that Anne uses GotPrint for printing her beautifully inspired business cards and postcards. We are in awe of your creative prowess and marketing ingenuity. Thanks Anne.

Thursday, March 31, 2016

How to Choose the Best Online Printer

How to Choose the Best Online Printer


















As we all know, one of the most useful aspects of the Internet is that it provides an abundant amount of options to search, view and purchase products and services of all kinds in just a few keystrokes. Sometimes the choices almost seem unlimited, and for all intents and purposes, making a decision can be a daunting exercise. Which is best? Who offers the best price? Can I trust the vendor? How soon will my product be shipped? When will it arrive? There is no doubt that the questions can be endless, which is why in this post, we’re taking a close look at how to choose the best online printer.

To begin, most online printers provide printing services at more reasonable prices than your local brick and mortar print shop. It’s likely that the offerings may range somewhat from website to website, however the best companies usually offer a wide array of options from which to choose to print business cards, flyers, postcards, banners, brochures, promotional tools and more. Many online printers also provide design assistance, including individualized customization and online design tools such as pre-designed templates.

To help you choose which online printer is best for you and your business, here is a list of tips that will hopefully make your next online printing purchase seamless:

Variety, Quality & ExperienceWho offers a large selection of quality products from which to choose? Seek out a printing company that allows you to the ability to print business cards, flyers, menus, banners, brochures and other paper products in various paper stocks, as well as non-paper items such as t-shirts, mugs, etc. Experience is also paramount. How long has this printer been in business? Are you able to see online samples of their work? Read the customer reviews.

Design ToolsDoes the printer offer online design tools? Whether they are creative editing tools for do-it-yourselfers, or the ability to work with a graphic designer one-on-one, this is a key area to consider. The best online printers provide downloadable templates to direct your design, as well as a whole host of pre-designed ones that you can use too. Many online printers will offer templates that are compatible with InDesign, Photoshop and other file types.

Online Proofing What happens after the design is complete and you uploaded your files? Will you have the opportunity to see an online proof before the actual printing occurs? This is of the utmost importance, as it will give you the opportunity to review all of your uploaded files, and catch any errors that may have been made during the design/file creation process.

Customer Service Even though printing your materials online should be easy and seamless, sometimes you’ll need support. Perhaps the files won’t open properly, or you’ve followed the template guidelines, yet the layout looks askew. Or maybe you need a custom quote. Online print services should offer several solutions, including personalized help on the telephone, through e-mail, or live chat, which is a good method to get in touch with customer service quickly.

Shipping This is always a big concern with ordering anything via the Internet. It is no different when choosing an online printer. Getting your materials when you need them is typically one of the most important factors to consider. The good news is that a reputable online printer will provide numerous shipping options, turnaround times and methods of return. Review their guidelines carefully. Many also offer integrated direct mailing services to help get your customer mailings completed quickly and at a reasonable price.

Price One of the biggest advantages to using online printing services is cost. Most online print companies don’t have an actual retail location, so their overall expenses are much less than that of your local print shop, enabling them to provide the same or even more services for a lesser cost. Plus, it takes a lot less of your valuable time to order online, than to visit a printer in person, especially if you’re processing repeat orders. When you compare online print prices by vendor, you will find some variation, so be sure to choose the best price, as long as you have also considered all of the previous tips noted above.