Friday, October 24, 2014

Triple the Layers, Triple the Impact

GotPrint's Trifecta Triple Layered Business Cards

We launched our new paper stock, 24 pt. Trifecta Green - Triple-Layered Ultimate, a little over two weeks ago, and since then, we've been so pleased to take in all the enthusiasm and feedback from our customers. At 24 point thickness, our triple-layered (yes, triple!) card stock is sure to turn a few heads. Not to mention the smooth, silky finish on the surface, which provides a really nice feel.

It's different in a good way, and it's certainly premium. And with all the various types of business cards and postcards being handed out there, going that extra mile to stand out really does make a difference in that first impression.

Understandably, many of you are asking when we'll offer different colors like black, blue and red for the middle layer. Although we have a special place in our hearts for the color green, we know there is a need for different colors, so we are certainly considering these options for the future. We are currently offering Trifecta in business cards, postcards, club flyers, collectors cards, rack cards and bookmarks, so if you're all stocked up in the business card department, you may consider another promotional item for a fresh, new look.

We know that some of you are probably anxiously waiting for your cards to arrive, so while you wait, take a look at Andrew R. Minion's cards. We think they look rather stunning, and are a great example of how you can tie in the green middle layer with your design. Andrew, who is looking to gain new leads with his business cards, creatively features a matching green QR code and small green icons, for an appealing and professional look. Thanks Andrew for sharing your photograph with us!

We'd love to hear from the rest of you - how are you using your Trifecta cards? Send us a note and a picture for a chance to be featured on our blog.

Wednesday, October 22, 2014

The Season of Color

Autumn - the season of spectacular hues and saturated shades. Whether you're taking a walk in the park or driving past the endless rows of colorful trees, it's hard to not notice the beauty of the season (even in southern California!).

We're inspired by the color transition of the leaves amidst a dark, colored sky. And our favorite colors? Warm oranges and dark greens, and a popular color of the season - "Brandy Wine."

But getting that perfect color takes a little bit of planning and study. We know that many of you may have a popular Pantone spot color in mind, and are looking to find the equivalent CMYK values for your next print run. With that in mind, we've gathered a few of our top tips for getting that right palette for your print projects, straight from our quality experts at GotPrint:
  1. We always recommend that you choose your color from an actual paper chart (such as the Pantone color bridge guide, that shows the equivalent CMYK values) in order to make the best match possible. Just be sure to choose the coated or uncoated guide, depending on the paper you will be printing on. Since paper charts are printed with ink, they are a better indication of the final hue than digital charts.

  2. When choosing your color values, keep in mind that a CMYK file that puts a solid amount of ink (particularly dark ink) on all four color plates will saturate the paper and offset (an industry term for the unwanted transfer of wet ink from a printed sheet to another surface that comes into contact with the sheet). Although offsetting occurs mostly with uncoated stocks, it’s a good idea to ensure that the maximum amount of ink for your files is 300% or lower.

  3. Converting your files from Pantone spot colors to CMYK process colors may cause a color shift, due to the fact that spot colors are not supported by CMYK. For this reason, we recommend using CMYK process colors to begin with, and if converting from Pantone spot colors to CMYK, that you make any necessary adjustments to your color after the conversion. It’s a good idea to first check a Pantone to Process swatch book to see what your colors will look like once printed in CMYK.
You can find our complete guide to color, as well as instructions for color mode conversions here.

Monday, October 6, 2014

Introducing Trifecta - Our NEW Triple-Layered Paper!

GotPrint Trifecta Triple-Layered Paper

Here at GotPrint, we've always been passionate about great paper. You know, the type you "ooh" and "ahh" at, and the type you want to touch and smell. The paper you don't want to give away, or throw away, because it's simply too pretty.

So it isn't quite a shock to us that our next big thing is our new paper, 24pt Trifecta Green - Triple-Layered Ultimate.

Indeed we believe Trifecta is that paper.

It's thick and durable, for one. Triple the layers, it all adds up to an impressive 24 point thickness. Not to mention, the great green seam of color in the middle and the silky finish on the surface. Whichever angle you look at it, it's simply stunning.

And the best part of all is, that at such incredible prices, you actually can give it away. From business cards to postcards, to promotional items like bookmarks, club flyers, collectors cards and rack cards, it's sure to make a big impression, wherever you go, all without that expensive price tag.

So get started ordering, and be sure to let us know what you think. (We think you'll like it.)