Successful realtors know that making connections is crucial for expanding their clientele. And sharing your business card is the easiest way to introduce yourself. Not only does a custom business card provide an initial connection, but it also serves as a means for clients, whether they’re buying or selling a home, to contact you later on. A well-designed business card should effectively advertise your agency and share your information. Follow our design tips to make sure your business card is selling yourself as well as you sell homes.
Real Estate Business Card Design Tips
Professional Colors
Keep the color scheme on your realtor business cards simple and professional. Too many colors, whether they’re in the background or in the text, make it difficult to figure out what the important information is. Keep it limited to two or three shades that match your logo or pre-existing branding.
Share Your Details
The point of a business card is to give people a convenient place to find all your contact information. Your name should stand out in the design layout. The other basic information to include is your phone number, email, and website. But for real estate in particular, there is more information you can add to establish yourself as a qualified professional. Include your real estate agency or brokerage, as well as your real estate license or MLS number.
Add a QR Code
There’s already a lot of information to pack into a small 2” x 3.5” business card. A QR code lets you share further details. It can link to your business website or a general real estate agency’s website. You can share available properties or client testimonials that wouldn’t fit on your business card. For modern agents, this is where you can link to your social media accounts and grow your online following.
Include Your Headshot
Adding a professional portrait isn’t a requirement. But it can help people remember who handed them your custom business cards and put a face to the name. It also establishes your professional brand. The photo shouldn’t take up too much space, but a high-definition photo can add a personal touch.
Find the Right Paper Stock
You invest in excellent marketing materials, and your business cards should showcase that quality. A premium paper stock lets people feel the quality of your business card. Even a standard 14 pt. Gloss paper makes your business cards look sharp and shiny. A 16 pt. Premium Matte is slightly thicker, but you could also print on the Ultra Thick 38 pt. Trifecta paper stock for a truly luxury business card.
Free Business Card Templates
This photo business card is the best way to incorporate your real estate headshot. Upload your photo to the customizable template. There’s also space to incorporate your agency logo next to the custom photo. The red, white, and blue color palette makes the design layout on your real estate agent business cards look polished.
Your properties are the focus of your business, so they should be the focus of your business card. Keep the stock photo or upload your own house photo. The image is on the right side, and the black text space on the left is set apart by white and yellow diagonal stripes.
This white and blue business card also has space for a custom photo. The information on the front is simple: just your logo, name, and professional title. The back is an entire photo, and you can add your custom text and contact details on top of it.
Simple and sophisticated, the black and white color palette on this business card template is perfect for professional real estate agents. Modern architecture sit behind a hanging sign, which displays your personal details. The back of the template is plain, allowing your contact information to stand out.
Use modern realtor business cards for a bold introduction. Bold white text stands out underneath a yellow roof outline. The back is split between red and white, and you can add your tagline, website, and phone number.
For real estate agents in big cities, images of large suburban houses often don’t reflect what you specialize in. This template features skyscrapers and the city skyline on a blue background. Use the custom text area to share your details. This double sided business card has a red background on the other side with a high-definition image of city buildings.
This realtor business card template has an eye-catching image of a row of houses along the bottom. Add your logo and name in the empty space at the top. The back is black with blue accents and an open text area.
Need more business card ideas? Browse our real estate business card templates to find what fits your brand. If you want to test the paper stocks before ordering your real estate business cards, we’ll send you a Free Sample Kit with all of our most popular materials and products. Then, stock up on all your real estate marketing materials: open house flyers, for sale signs, and door hangers.