A business flyer is still an effective way to promote your company. While it’s tempting to rely solely on digital marketing, print advertisements like custom flyers are practical and cost-effective. It is incredibly versatile for any industry. Announce upcoming events, promote products or sales, or just spread awareness for your business with a custom flyer. You want to grab people’s attention with an attractive, thoughtful layout. Make a flyer following these simple steps—and, if you still need inspiration, scroll to the end for our free flyer templates.
Design Tips
First, identify your target audience. Employees at a trade show will respond to different marketing messages than college students attending a campus event. Your print products should keep this person in mind when planning visual elements and copy.
Start with one key visual element that will draw eyes to your flyer. This can be your company logo, a high-definition image, an eye-catching graphic, or a well-made illustration. Don’t add too many images, as this can visually overwhelm viewers. Limit your fonts and colors, as you want your information to be clear. For text, the content should be simple and straightforward. This will depend on the purpose of your flyer. For product marketing, include relevant details, like product information, an image of the item, and why people should buy it. For event marketing, include the location, venue details, the time, and how to RSVP. Add anything special, like who is performing or potential giveaways, so people know they can’t miss it. Include your business information, like a phone number, website, and physical address. Include all the important info. Make sure there’s a call to action, whether it’s an RSVP suggestion, buying an item, or checking out your new location.
Your design should also take the flyer size into account. Small flyers don’t have as much space for detailed information, but as easy to distribute and place in giveaway bags. Large flyers are ideal for detailed schedules, long product descriptions, and other thorough content. Here are some popular flyer sizes.
Small Flyer Sizes:
Standard Flyer Sizes:
- 8.5” x 11” (US Letter size)
Large Flyer Sizes:
High-Quality Paper Stock
Materials matter, especially when you’re trying to impress potential clients and customers. When you hand someone a flyer, they instantly feel the quality. Passing out low-quality, poorly made flyers won’t convince people to buy whatever you’re selling. 100 lb. Gloss Book is the standard flyer paper stock, as it is shiny and damage-resistant. 80 lb. Gloss Book is also a popular flyer paper because it is lightweight yet durable. For paper finishes, an uncoated flyer is great for writing on, while a glossy flyer makes your colors pop. GotPrint’s high-end flyer printing always results in clear prints with bright colors and sharp text.
How to Distribute Flyers
You’ve designed your small business flyers. The next step is getting them into people’s hands. The most straightforward approach is to leave a stack of flyers at a relevant location. Local coffee shops, community centers, public libraries, and other related businesses often feature areas where people can leave promotional items. Get permission before doing so to make sure your flyers aren’t thrown out.
The other tried-and-true method is handing out flyers on the street. Set up a team member in a branded t-shirt or hat and have them give your custom flyers to people who seem interested. This requires someone who feels comfortable approaching strangers, but it can be very beneficial. Select the location wisely. If you’re promoting something at your storefront, like a sale or event, then share flyers in the surrounding area. If you’re trying to promote a concert or other local event, think back on your target audience and figure out the public places they pass through.
If you still need flyer ideas, don’t worry. GotPrint’s professional design team has free business flyer templates that are fully customizable. These 8.5” x 11” flyer templates are easy to personalize with our online flyer maker.
Announce a promotion, sale, or discount with this eye-catching flyer template. In the lower left corner, a hand holds a megaphone. Add custom text to the empty space emitting from the machine. This design comes in red, green, and pink.
This event flyer template is great for late-night happenings, like concerts, comedy shows, and trivia nights. The photo flyer features a woman singing into a microphone in front of a purple and black background. Bold orange text highlights all the important event details. Hang up this single-sided flyer to get people to attend your event.
Perfect for trendy boutiques and clothing stores, this cute flyer design features a white, blue, and purple marble pattern background. The pastel swirls make this modern flyer design perfect for marketing to young people. Include your address, website, and marketing message.
Modern and sophisticated, this creative flyer design features a white text square on top of a gray and white background with sleek gold lines. The matching gold text is perfect for a high-end luxury company. The back is black with eye-catching gold text and simple line designs.
Use this corporate flyer design for your business marketing. The professional layout has a green geometric design along the bottom and plenty of space to share information about your company. Include your logo, phone number, and website so clients can contact you.
Add your advertisement to this colorful flyer template. A bold orange circle in the center surrounds your text, where you can include a call to action and other promotional details. The background has light orange and dark blue diagonal stripes. The double-sided flyer has even more space on the back for you to promote your business.
This blue flyer is bright and vibrant, and it has the appearance of someone having ripped off paper to reveal your message. Bold typography takes up the center of the flyer, and the back of the template has even more space for you to add your business pitch.
Now you’ve made flyers for business marketing, it’s time to order them. Bulk printing flyers is easy, but you can also order as few as 100 flyers at a low price. Come prepared with all the other marketing materials you may need, like business cards, brochures, and postcards.