Digital channels have been getting all the raves in the past few years. More companies are allocating their marketing budget towards digital channels leaving a huge opportunity to expand their brand reach using traditional marketing avenues.
This eye-opening report will shed the light on some impressive statistics that will make you re-evaluate your print marketing strategy.
1) Over 40% of consumers have made a purchase in the last 3 months due to a direct mail piece they received :
The influence of direct mail advertising can’t be ignored. Studies have shown that print ads affect consumers’ buying decisions and help guide them down the buying funnel.
2) Over 50% of Millennials pay attention to print ads :
Although millennials are technologically savvy due to the increased adoption of high-tech products, studies have shown that they actively look at print ads. If you have a large millennials audience, you don’t want to miss the opportunity to push your brand in-front of this type of audience.
3) More valuable discounts/coupons come through direct mail than email :
Who hasn’t subscribed to their favorite brand’s email list to receive coupons and discounts? It’s been shown that print ads can also be a great source to receive discounts on a wide selection of merchandise and services. In some cases, print ads contain deeper discounts and more attractive deals than other digital channels (such as email).
4) 56% of direct mail is read by recipients :
Due to the nature of direct mail, consumers are more likely to open their direct mail pieces than any other form of advertisement. Even with the digital comfort level of millennial consumers, there still exists an advantage in print media regarding ease of use, comprehension, and retention.
5) Over 55% of all consumers trust print marketing more than any other advertising method :
Generally speaking, consumers don’t trust ads. However, studies have shown that print advertisements are more likely to be trusted than digital media. In fact, 70% of Americans report that they find direct mail advertising more personal than online ads .
BONUS: Company sales increase for every 2,000 cards passed out :
Business cards are an effective marketing tool to acquire new business and increase sales. According to statisticbrain.com, companies witness a 2.5% lift in sales for every batch of cards passed in business events, conferences and meetings.
In order to compete in this competitive market, it’s crucial to invest in an integrated marketing strategy that covers both online and offline channels. This will help you achieve your company’s business goals more effectively.
 InfoTrends, Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, December 2015.
 Quad Graphics, Millennials: An Emerging Consumer Powerhouse, December 2015.
 DM Database: http://dmdatabases.com/resources/direct-mail-vs-email-marketing
 2014 DMA Fact Book
  All Business: https://www.allbusiness.com/print-marketing-is-not-dead-20463-1.html
 Statistic Brain Research Institute: statisticbrain.com