Business cards are necessary; especially in the age of digital networking, handing out unique business cards helps you stand out. Of course, GotPrint is a printing company, so it’s our job to tell you why you need prints, how you can use prints in both personal and professional settings, and, of course, provide you with a simple way to print products. It’s easy to assume printed business cards are out and digital business cards are in. We might be biased about prints, but we’re also promotional marketing experts, so we know exactly why people are still passing out paper business cards. Adding high-end business cards to your marketing model can be extremely beneficial—when done correctly.
Here are 7 key reasons why businesses everywhere should still use business cards:
1. It’s a tried & true marketing tool
Most common business card etiquette dates to 15th century China, and European countries caught on to the trend of sharing cards to request a meeting in the 17th century. Since then, the value and meaning of a business card have remained intact. Business cards have always been and still remain an effective, compact, and cost-effective printed marketing tool. You can include all the important contact information for your business, such as your phone number, website, email, and physical address. When you look at business card examples, you’ll find that they often follow a similar visual language that is universal for most viewers.
2. It provides the first impression of your business
Having custom business cards prepared for any industry is beneficial because they act as the first tangible item that represents your company or brand. You can get as creative as you’d like with your personalized business cards, as long as they match the tone and essence of your brand. Add your logo, slogan, or even a photo on a small rectangle card. Your business card design helps introduce your services to potential clients and customers, so you want to make sure the design is sharp and succinct. Luxury business cards at cheap prices are an easy way to elevate your business and leave a lasting impression.
3. They are affordable & unique
Marketing doesn’t always have to be an expensive investment. Business Cards can fit into any marketing budget because they’re inexpensive to design and print, and a staple in anyone’s marketing kit. Not to mention, no two business cards are the same, especially if you add your own personal touch to the design or content of the card. Create your own business cards that match your distinct business branding to spread the word at a low cost. And cheap business cards don’t have to be low-quality; GotPrint offers premium paper stocks at low prices.
4. They are compact
Carrying around a custom business card is simpler than carrying around brochures or flyers. Whether you’re at networking events, like a convention or trade show, or simply running mundane errands, you’re bound to come across a networking opportunity. That’s when your handy, compact cards come out to play. Just keep a few small business cards in your wallet or bag, and you’ll be well equipped for any situation. Double-sided printing ensures there’s plenty of space for all your important info on a small surface.
If you want to play around with shape, you can create an even smaller card. Square business cards, for example, are the perfect size for a QR code that sends people directly to your website, where you can provide more in-depth information.
5. When technology fails, paper prevails
The beauty of technology is that we can access it from anywhere, and virtually everything is at our disposal. The downside of technology is that it can fail at any time. If the internet is down and someone needs contact information for immediate services, a memorable business card is likely going to be within arm’s reach. A company that actively uses business cards to share their information, as well as the internet, is more likely to be remembered, versus simply relying on a digital search outlet such as Google or Yelp.
6. They convey professionalism
Above all, anyone with a business card to pass along will no doubt convey a professional image, even if their business is in the start-up phase. Taking the initiative to create business cards shows that you care about your brand’s perception from the beginning. No matter how small your company is, you’ll be remembered as a credible business, especially if your cards look the part.
7. They’re easy to design
Designing a business card doesn’t have to be stressful. Stick to the traditional business card size—2″ x 3.5” —and don’t overload the limited space with too much information. Your name, contact details, and business information are all you need. Choose a color scheme that matches your branded colors.
If you need business card ideas, GotPrint offers a wide variety of free business card templates in eye-catching designs. Browse our popular real estate business cards, corporate business cards, finance business cards, and lawyer business cards, among other industries. These free templates are easy to customize online.
If you’re still hesitant about ordering business cards, you should order a Free Sample Kit to test our various paper stocks and see our other marketing materials. You’ll find that GotPrint’s printing services cover all of your advertising needs. You can also reach out to GotPrint’s business card design services and have our team of professional graphic designers to create bespoke business card designs that will surely capture people’s attention.
