Print marketing is key to advertising your brand—but it’s easy to rack up the price tag. It’s a worthy investment, since brand awareness is key to increasing sales. But high-quality print products don’t have to blow up your budget, and cheap printing doesn’t have to lack quality. Here’s how to save on print products that will still leave a lasting impression.
Bulk Printing
This might seem backward, but spending more on large volume prints makes them more affordable. In the long run, however, this is an easy way to save money on long-lasting prints. If you buy 50 business cards, for example, you’ll likely have to restock your supply quickly. That leads you to re-paying for shipping and taxes, and the unit cost per item is higher. Buying a larger quantity at a time means you spend less on each individual item. This also keeps you from paying sales tax and shipping fees several times. If you’re looking for cheap poster printing to decorate retail stores, for example, then buying in bulk is your best option. Additionally, this is an eco-friendly option, as you are reducing emissions by limiting your shipments.
Customize Free Templates
Whether you’ve hired a full-time graphic designer or are paying freelance rates, paying for artwork can get expensive. If you’re running a small business, then taking time to design something yourself distracts from other important tasks. GotPrint hired designers so you don’t have to, and we offer free design templates for several products, including business cards, postcards, and brochures. Customize the templates to fit your needs. Add your company name, logo, and contact information to business card templates. Personalize postcard templates with your upcoming promotions. You can also upload photos that match your branding and individualize the prints.
Invest in High-Quality Prints
Sometimes, it makes sense to spend a bit more on products that you plan on using frequently or for a long time. In that case, you want high-quality products that you don’t constantly have to replace. This is especially true for custom signs: A-frames, foam boards, and banners that you plan to reuse have to be sturdy and durable. But it is also true for paper products. For prints, the paper provides the first impression people feel when you hand out custom business cards or they pick up your brochures. Investing doesn’t mean your costs are skyrocketing, however. Cheap business cards can be printed on premium paper stock that makes your designs stand out. The classic 14 pt. Gloss Cover paper is printed with a High-Gloss UV finish that protects your prints and adds an attractive, shiny finish.
Durable signs, sturdy business cards, well-stitched shirts, and comfortable hats can determine whether people trust your business. A low-quality sign might reflect low-quality service or products, which could lead potential customers to your competitors. Selecting the right paper or material is crucial for setting the tone for your business.
Prioritize Your Prints
Keep your marketing strategy and industry norms in mind when printing products. While a real estate agent might need door hangers, an event planner probably does not. Companies without physical stores or offices likely don’t need window clings or business entrance signs. However, some products are universal, regardless of your industry. Business cards, postcards, and flyers are great for promoting products, deals, and services.
Sign up for a GotPrint Account
Creating an account with us gives you access to exclusive deals and promotions from our email list. We promise we won’t spam your inbox. Instead, you’ll find coupons that will help you save on prints every month. We’ll let you know when we launch new products and keep you up to date on marketing trends. Discount printing is the simplest way to quickly save money when ordering your marketing materials, and our fast turnaround time and shipping ensure you’ll be passing out your prints in no time.
Join Printograph
If you’ve already ordered with GotPrint, then you’ve experienced our great quality and service firsthand. Eligible brokers can access wholesale pricing and exclusive offers on bulk printing.
Order prints online to take advantage of GotPrint’s cost-effective, high-quality products and printing deals.