Even the smallest details can improve an event, and an easy way to enhance your gathering is with custom signage. Whether you’re prepping a trade show booth or organizing a glitzy gala, signs guide people through your event while also increasing brand awareness. Typically, a-frames and foam boards can be found at most events, though there are a wide variety of other sign options.
There are a few things to keep in mind when you go to design event signs. First is the location, as certain materials can deteriorate at an outdoor venue. Regardless, you want to use durable materials that can be used throughout multiple events. The event size is also important. Promoting a booth at a bustling convention center will require eye-catching signage. Take into account how fancy the event is. A black-tie gala will require sleek signage, while a small business grand opening sign can be more casual. Finally, consider what information your signs need to convey. A large event space like a conference hall will likely need directional signage, while a more intimate fundraiser might require a seating chart.
Sturdy a-frame boards and high-quality foam boards can often be found at various events, but your signage options don’t end there. Here’s everything you need to know about your custom event signage.
If you’re looking for outdoor signage, A-frame boards are the way to go. Also known as sandwich board signs, these durable, portable signs are weather-resistant. Place them in parking lots to direct people to the correct spaces or put them outside the event entrance. Design a single-sided or double-sided sign to share event information or promote sales and products. Your business signs will be low to the ground, so they shouldn’t be set up in the middle of a busy location. At GotPrint, we offer Standard A-frames with adhesive signs and Deluxe boards with inserted signs. Here’s our complete guide to A-frames.
For indoor signage, a rigid foam board is the ideal promotional sign. A foam core board is lightweight and easy to transport, making transportation easy. People typically display foam boards at trade shows and conventions to promote their business. But you can also use the space to share information at community events, open houses, and fundraisers. These customizable signs let you show off products, business details, or event information like seating charts. For party and wedding signage, use a foam board for a custom welcome sign at the entrance. Just display it on an easel stand or clip stand for simple yet effective signage.
There are several different banner options, but the two most popular are retractable banners and vinyl banners. Retractable banners are ideal for trade shows, conventions, and open houses. Setting up a custom retractable banner is a great way to spruce up your event booth or add high-end marketing to your event space. Also known as pull-up banners, these signs use three-piece bungee poles or adjustable telescopic poles and a clip-in top rail for easy assembly. They come in small sizes as well, with table-top retractable banners offering a compact sign option. Our event banners come with padded canvas bags for simple and secure transport.
Hanging vinyl banners attracts attention from above in crowded spaces. Set it up at the top of your tent or booth so people can easily identify your brand. Custom banners can be used inside or outside, as the durable material is weather-resistant. Use straightforward messaging and bold colors to make your sign stand out. Use it to decorate an event space for festivals, sporting events, farmers’ markets, and craft fairs.
Spread the word about your event with custom posters. These are great for affordable outdoor advertising that can help get the general public interested in your event. Hang them in public spaces or community centers for cost-effective promotion. At your event, share important information by hanging your custom poster throughout the venue. Choose a glossy paper to make your poster sturdy and help minimize lingering fingerprints. GotPrint offers multiple poster printing options, such as ordering a single poster and bulk posters.
Fancy events — think galas, fundraisers, charity events, weddings, and parties — need high-end signage that matches the classy vibe. These transparent signs come in multiple sizes and shapes and are printed on Clear Cast Acrylic Material for a durable yet sleek display. Use small acrylic signs for menus and table signs. Larger boards can display your company name and logo or provide high-end directional signage. A well-designed custom sign can add the perfect finishing touch to your party.
No matter what signage you choose for your event, it’s important to maintain cohesive branding across all of your marketing materials. Your a-frame should have the same aesthetic as your banners and business cards. Bright, contrasting colors help make your signs memorable and eye-catching. Use clear typography, and don’t crowd the space with too much information.
When you’re preparing for events, make sure you’re also stocked up on other promotional products. Print custom flyers, business cards, and brochures to pass out from your booth. You can also order custom stickers and bookmarks to hand out as freebies and branded swag.