Your small business offers the best products on the market. But, these days, what you sell is only as good as how you present it. Unboxing videos rack up millions of views when influencers or everyday customers film themselves taking items like cute clothes and blind boxes shipping materials. And many small business owners have gone viral by filming boxing videos, where they show how they carefully wrap products.
Beyond vying for a viral internet moment, product packaging matters. Whether it’s sitting on a storefront shelf or tucked inside a mailer, details like logo stickers, jar labels, and package inserts can help create a cohesive look for your small business branding. This helps customers remember your products and company. Invest in high-quality packaging to encourage brand loyalty through high-quality print products that market your small business.
Thank You Cards
Slip packaging inserts into shipment boxes or shopping bags to thank your customers for their purchase. Use a custom postcard decked out in your branding, like your logo, social media handles, and advertising photos, for a cost-effective way to expand your brand narrative. Change up customizable text spaces to print thank you messages in bold typography or use matte cardstock to handwrite thank you notes. Etsy shop owners often add a handwritten note for people purchasing from their storefront, as it drives home the personal nature of shopping from a small business. Include a Raised UV or Raised Foil design element to your postcard for added texture. A mailing insert is also a convenient place to ask customers to leave a review, which can help build your brand’s online reputation. Get started with GotPrint’s free postcard templates for retailers.
Coupon Cards
Tempt customers to make another purchase by offering them a coupon card. Spread the word about a Buy One Get One sale or offer returning customers free shipping with printed promotional materials. You can also use coupon cards to offer a special discount for returning customers. This helps boost sales by rewarding customers and fostering loyalty. There are plenty of products on which you can print your coupons. Promo flyers provide plenty of space for your marketing information, and you can print high-definition photos to accompany your sales. Customized postcards also allow for a glossy photo promotion. Or you can use high-quality business cards for smaller discount cards. Jazz up the prints to match your brand’s colors and aesthetic. Make sure to use high-quality stationery for long-lasting prints.
Roll Label Stickers
Whether you sell homemade candles, jam, or slime, labels for jars transform a container from plain to striking. Durable roll labels share product information, like ingredients on food jar labels and product use instructions, as well as your company name and logo. But just because they’re informative doesn’t mean they have to be boring. Use bold typography and fun patterns on custom roll labels to catch customers’ eyes.
A roll-label sticker isn’t just good for bottle labeling. Secure tissue paper wrapped around products with custom stickers. Or stick them to boxes and bags when you’re packaging products, so customers know from first glance what items they’re about to unbox. Create custom logo stickers to place your branding across shipping materials and packaging designs. And the most basic yet crucial use is for custom address labels. These make it simple and easy to add your return address on packaging labels for every box or mailer you send out.
Product Information Guides
You want customers to take care of the items you make. Send them home with a product information guide so they know washing guides, installation instructions, and recipe guides. You can also use this space to inform customers about your brand. List where you source your materials, like fabric or yarn. If you use eco-friendly packaging, print a postcard on recycled Kraft paper to share how people can recycle the wrappings. Offer tutorials on how to use your products, like how to style accessories or include ingredients in meals. This makes customers feel comfortable knowing that they’re buying from an expert. Print custom tri-fold brochures for lots of customizable text areas to share your information. You can also include a QR code to direct customers to your website or social media accounts.
Hang Tags
Small businesses that sell clothing or accessories are surely familiar with hang tags, which usually display sizes and prices next to branded designs. Clothing tags add another layer to your small business branding, as they make your products appear high-end and professionally made. Add fabric care instructions as well so your customers can wear your clothes for years.
But a custom hang tag doesn’t just enhance a clothing company. Food and beverage companies can drape tags around bottlenecks for a high-end product tag. Custom tags let you individualize each product with high-end marketing designs that don’t draw attention away from the product itself.
Unique packaging is a simple yet sophisticated way to make your small business stand out from the rest. Not sure where to start? Reach out to GotPrint’s team of expert designers to make your branding unforgettable. Or browse our free templates to find matching designs across multiple print products. We have customizable templates for retail postcards, custom business cards, and clothing hang tags. Now, all your products are ready to ship in style with your custom retail packaging.