Get your fitness business in shape with custom personal trainer business cards. Whether you’re passing them out at the gym or while out and about, building your client list is crucial to keeping your business fresh. You want to give your business your all, and the right marketing tools can bulk up your business. As a fitness instructor, sharing your business cards is an easy way to get the word out about your classes.
When you start to design business cards, it can be difficult to know where to start. Here are the key essentials to keep in mind for your fitness business card.
How to Design Fitness Business Cards
Include Your Name and Contact Information
Business cards exist so clients and customers can contact you, which is why your personal information is the most important element of your business card design. This ties in with your personal branding — you want people to sign up for your classes or train with you one-on-one. Include your name, phone number, email, and website. Share the location of your fitness center or any health clubs you run. If you use social media marketing, then you should also include your social media accounts. Simplify things with a QR code that links to all your important online information.
Highlight Your Specialty
Not everyone has the same fitness goals in mind, and you want to make sure people know what you can help with. Choose your most relevant specialty, like powerlifting or kickboxing, to highlight your fitness business card. As a certified personal trainer, you want people to know you’re qualified to guide them through their fitness journey. List any relevant certifications you have so you can prove your qualifications.
Choose the Right Colors
Your business card colors should match your pre-existing branding, so use those shades as your starting point. If you’re doing a full branding overhaul, then consider what colors are found in fitness marketing. Red reflects energy and strength, so trainers focused on weightlifting might want to lean into that emotion. Green, on the other hand, is often used for health and wellness, so it is ideal for weight loss. Bright colors energize people, while a darker color palette can show off your hardcore determination.
Upload Photos or Other Art
The visual layout of your business card should reflect the clientele you hope to attract. If you’re into vigorous fitness, like bodybuilding or CrossFit, then the design should reflect that intensity. Pilates or yoga instructors typically have a more casual aesthetic. Add photos of yourself or a client (with their permission) to demonstrate your work in action. Or use fitness imagery, like gym equipment or healthy food, to decorate your personalized business cards. Make sure to include your business logo as well.
Free Templates
Browse GotPrint’s personal trainer business card examples to find a free template you can customize.
For fitness trainers focused on weight loss, this personal trainer business card template is the perfect fit. The design features a yellow measuring tape shaped like an apple to match green design accents. On the back, there is a real green apple wrapped in a tape measure. Add your selling points, like a specific workout program and diet plan, within the text areas.
Red business cards stand out in a pile of traditional marketing tools. This fitness business card template includes a silhouette of a man running alongside eye-catching white and yellow text. The flip side has a close-up of running legs and space for your contact details.
This dramatic black business card shows that you take your personal training business seriously. There is a black and white bodybuilder photo in the center above your name and custom text. Include a call to action and why clients should choose your fitness services on the back.
Use custom Pilates business cards to fill up your exercise classes. There is an illustration of a girl stretching to the left side of your Pilates class details. The white, red, and gray color palette is laid back and inviting. This Pilates business card template is perfect for a trainer focused on improving posture and building strength.
Complete with a yoga photo, your yoga business cards show off people stretching. Bold white text stands out against the navy blue background. On the back, there is a photo of dumbbells. Use the pre-made images or upload photos to the customizable template. Add a QR code with a link to your sessions so people can easily sign up for yoga class.
This two-toned business card is black and white with colorful weights next to your name. Choose between green, blue, yellow, and tan for the accent colors. On the back, list your fitness specialties. Passing out these fitness business cards will definitely help you gain clients.
This gym business card has a photo of a woman stretching with weights. This simple business card design places your custom text around the photo. The back is gray and blue with space to add your business logo.
Looking for more business card examples? GotPrint has more sports and fitness business card templates available to customize online. You can also round out your gym marketing equipment with custom flyers, stickers, and banners. Order a Free Sample Kit to test our premium paper stocks and print products.