As a printing company, it’s our job to tell you why you need prints, how you can use prints in both personal and professional settings, and of course, provide you with a simple way to obtain said prints. When it comes to business cards, we’ve seen the back and forth discussion regarding their relevance. In fact, we know you probably googled this topic and saw the handfuls of articles telling you why printed business cards are out and digital cards are in. Well, we’re going to have to disagree, and that’s not because we’re biased about prints – it’s because as your promotional marketing experts, we want to share all the helpful information we can when it comes to making a decision about using Business Cards in your marketing model. Here are 7 key reasons why businesses everywhere should still use business cards:
1. It’s a tried & true marketing tool
Some of the most common uses of business cards can be dated back to the 17th century, and even as far back as being first seen in the 15th century. Since then, the value and meaning of a business card have remained intact. Business cards have always been and still remain an effective, compact, and cost-effective printed marketing tool. You can include all the important information of your business, such as contact information, and even add your special touch of branding with a logo, slogan, or photo, on a small rectangle card.
2. It acts as the vessel for the first impression of your business
Having business cards prepared for literally any industry type is beneficial because it acts as the first tangible item that represents your company/brand. You can get as creative as you’d like with your business cards, as long as they match the tone and essence of your brand.
3. They are affordable & unique
Marketing doesn’t always have to be an expensive investment. Business Cards can fit into any marketing budget, big or small because they’re inexpensive to design and print, and a staple in anyone’s marketing kit. Not to mention, no two business cards are the same, especially if you add your own personal touch to the design or content of the card.
4. They are compact
Carrying around business cards is simpler than say carrying around brochures or flyers. Whether you’re at a convention or trade show, or simply just out and about running mundane errands, you’re bound to come across a networking opportunity. That’s when your handy, compact cards come out to play. Just keep a few in your wallet or bag, and you’ll be well equipped for any situation.
5. When technology fails, paper prevails
The beauty of technology is that we can access it from anywhere, and virtually everything is at our disposal. The downside of technology is that it can fail at any time. If the internet is down and someone needs contact information for immediate services, a memorable business card is likely going to be at arm’s reach. A company that actively uses business cards to share their information, as well as the internet, is more likely to be remembered, versus simply relying on a digital search outlet such as Google or Yelp.
6. Globally accepted as a form of marketing
While you may think business cards are dated in some geographic locations, when speaking on a global scale, they are in fact still a common marketing tool. In some countries, it’s customary and often expected to have a business card to exchange in the event of a business meeting or marketing event. This way, you’ll always be prepared, no matter where you’re traveling to.
7. Conveys professionalism
Above all, anyone with a business card to pass along will no doubt convey a professional image, even if their business is in the start-up phases. Taking the initiative to create business cards shows that you care about your brand’s perception from the get-go. No matter how small your company is, you’ll be remembered as a credible business, especially if your cards look the part.
Do you print business cards with us? Be sure to share your prints on social media and tag @GotPrint or #GotPrint for a chance to be featured!