Business cards are used across multiple fields, from real estate to beauty to insurance. Regardless of industry, the business card shape and size are typically uniform. This helps them easily slip inside a wallet or pocket, which makes it easy for potential connections to find your contact information. The best business cards effectively use the available space and make people want to contact you. That starts with designing a custom business card of the right size. Your personalized design for professional business cards needs measurements that highlight your information.
1. Standard Business Card Size – 2″ x 3.5″
What size is a standard business card? The most popular business card size is 2” x 3.5”. Most business card designs in the United States and Canada are formatted around these dimensions. If you are working at a corporate job in a traditional field, this size is most likely the best choice for you. Most corporations will already provide their employees with customized 2” x 3.5” business cards, as this is the most common size for working professionals. These business card dimensions provide plenty of space for your name, email, phone number, company logo, and any other details.
2. Square Business Card – 2″ x 2″
Compact and eye-catching, square business cards help you stand out from the crowd. Modern business cards with this shape can work for trendy startup employees or tech industry stars. It’s also a great option for those in the arts and creative fields, like film, graphic design, and photography. With double sided printing, 2×2 business cards let you highlight a logo on one side and your business information on the other.
3. European Business Card Size – 2.17″ x 3.35″
Anyone who does business internationally will want to use a traditional European business card. Just a bit larger than the standard United States business card, a 2.17×3.35 business card matches the size of most banking cards in the EU.
4. Folded Business Cards – 3.5″ x 4″ folded to 2” x 3.5”
Some professionals want to include more information than what fits on a traditionally-sized business card. In these cases, consider using a 3.5″ x 4″ folded card. These types of cards are trendy and stylish. Plus, they have extra room for your mission statement, photos, or other important details. These folded cards make great appointment cards and are commonly used in the dental, beauty, and medical industries. Add your contact details on one side, and your appointment calendar on the back or inside of your card.
5. Slim Business Cards – 1.75″ x 3.5″
Slim cards match a modern minimalist style. 1.75×3.5 business cards have limited space for graphics and printed information. With the condensed size, small business cards can draw attention to sparse details, like your name and key contact info. But these mini cards are sleek and versatile. You can print cards that work as product tags or packaging accents.
With a variety of sizes available, it’s easy to order custom made business cards that exactly fit your creative vision. You can use a standard business card or find a unique business card that fits your brand. At the end of the day, you want customers and clients to remember your business card. Playing with shape and presentation can create an unforgettable marketing tool. But there are other ways to create unique business cards. Add rounded corners for a smooth edge. For your design, add Raised Foil or Raised UV elements to make a layout that pops. Make sure you choose the right paper stock for your business card design. If you want help when you design business cards, check out our free business card templates.