From Video to Viral

Videos are a great way to capture your current customers as well as new customers, because a good, clever video really can go viral, very quickly. Ever remember the “Charlie Bit My Finger” video, or ever seen the sassy Virgin Atlantic Safety Video? They went viral, and fast. All it needed was some humor, creativity, and a lot of word-of-mouth referrals.With videos, you get to share sights, sounds as well as humor and personality, all at the same time. In just a few minutes, you can give your customers or potential customers a great understanding of what you are all about. In Virgin Atlantic’s case, safety precautions were explained in the form of a fun and sassy musical, to show how young and hip the airline company is.

Not to say other mediums, like blog posts and images are not important. Each medium is crucial to have, rather, and a good range of all types of mediums really gives you a wider reach, as there will be customers that like to watch videos more than read, or visa versa.

Think about this – your customers all probably vary. Most likely, you have customers from different age groups, industries and socioeconomic backgrounds. Each one has his or her own way of communication method preferred, some are very active on Facebook, on mobile, while others really just want a person to speak with on the phone. Yet, others find videos to be very informative and a quick way to access a great deal of info easily, and it’s so easy to share as well!

We’ve created a range of different videos, from videos featuring tours of our facility, to videos capturing the benefits of our services and of course, the various components that make GotPrint work as a business. Our customers have appreciated getting an insider’s peek with behind-the-scenes footage and details about our printing process, to see what really goes into the making of their prints.

It’s not always easy to produce a video, so we recommend you get some assistance on shooting the video itself. But sometimes, all you need to get started is a great idea and lots of enthusiasm. Check out some of our videos below for inspiration!


Nareh S.

With over 10 years of experience in content marketing and writing, Nareh enjoys creating content for blogs, websites, advertisements - just about anything you can think of. A self-proclaimed wordsmith, Nareh enjoys compelling, witty taglines and phrases. When not writing, Nareh enjoys traveling and eating a ridiculous amount of avocados.

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