Cute sticker labels can elevate an otherwise boring shipping box. Making your own custom labels lets you place decorative branded labels on a box, mailer, or envelope. The moment they see the box or envelope, your customer will know that their highly anticipated package has finally arrived. A unique sticker label is a simple way to elevate your packaging and make it stand out from other mail. Show off your thorough attention to detail and solidify your business branding with GotPrint’s simple label maker.
Many small businesses can benefit from well-made packaging accessories. Whether you sell your products on platforms like Etsy or Shopify, on social media sites like Instagram and TikTok, or in person at craft fairs and conventions, an eye-catching package will delight your customers. Whether you’re mailing products to customers or PR boxes to influencers, an intentionally branded box design will look great in their unboxing videos.
How to Make Stickers for Packaging
Choose a Label Material
Since you want your labels to still look sharp after being sent through the mail, you need to choose a strong, durable material. GotPrint suggests printing packaging labels on White Vinyl Labels. This label paper stock has a 7 pt. thickness and a strong, permanent adhesive backing. Read GotPrint’s guide to sticker and label materials to find the best surface for your design.
Choose a Label Shape
The label shape you choose will likely depend on your design. Rounded rectangle is the most popular package label shape, since it is perfectly shaped for sealing boxes. Rounded square labels are popular for similar reasons. An arched label can also seal a box with an elegant finish, thanks to the curved edge. But sometimes you want your shape to stand out. This is where a round circle label can be useful; the shape automatically contrasts with the sharp angles of a box. You can also print heart shaped labels or starburst shaped labels for fun, unique stickers.
Choose a Label Size
Each label shape is available in different sizes. For large labels, GotPrint offers 6” x 6.5” rounded rectangle labels, 5” x 5” square labels, and 5” circle labels. For small labels, GotPrint offers 0.75” circle labels, 0.5” x 1” rounded rectangle labels, and 0.75” x 1.5” oval labels. Browse all of GotPrint’s label shapes and sizes.
Make a Sticker Label Design
The design is the most important part of the sticker. It can be directly related to your brand, like a logo, slogan, or official artwork. You can also print stickers that tell mail carriers to handle the package carefully. Otherwise, you can just print cute stickers that make the box look more polished. A cute phrase, fun design, decorative pattern, or creative graphics can elevate your packaging.
Bulk Label Printing
GotPrint offers roll label printing in quantities ranging from 100 to 50,000. Both large and small businesses can order labels with GotPrint to prepare for all of their shipped orders.
Elevate Shipping Boxes with Custom Logo Stickers for Packaging
Obviously, any mailed packages require a shipping label. It’s a necessary accessory for the mailing process. GotPrint offers pre-made mailing label templates, which you can customize with your address to make branded return address labels. This gives your company its own defining style for even the most basic packaging element.
But your retail box accessories shouldn’t stop there.
Designing custom stickers for packaging is a cheaper alternative to fully printing custom boxes. While that is an option, just adding stickers to boxes and mailers will let you send branded packages at a fraction of the cost. An attractive box inspired customers and influencers to film unboxing videos, as it makes a more interesting visual layout.
Here are different kinds of themed package stickers and label design ideas:
- Logo Labels: Create logo stickers so people can instantly know that their anticipated order has arrived.
- Handling Instructions: Print a custom “Fragile” or “Do Not Bend” to encourage people to treat your box or envelope with care.
- Thank You Stickers: Seal the box with a large sticker thanking customers for their order
- Artistic Design: A pleasing pattern, fun graphic element, or delicate designs to improve the general appearance of the box. Make sure it matches your general company branding.
Decorate Individual Product Packages with Sticker Labels
Your branding shouldn’t end once the shipping container is open. Each product you send out should have an individual packaging label. This is especially important if you’re selling food, beauty, or household items that need to share ingredients, allergens, and other instructions. But you should also include your brand colors and graphics on decorative stickers that seal each product package. Especially if you’re sending mail to be opened in PR unboxing videos, this provides another surface to stick your branding.
Use round stickers or oval stickers to seal anything wrapped up on protective paper or bubble wrap. For square or rectangular boxes, stick matching square or rectangle sticker shapes to seal it shut. GotPrint also offers fun label shapes, like starburst and heart, for branded stickers that add their own unique shape.
If you’re mailing plastic or glass bottles, you can use Clear BOPP Labels to make it look as if your logo was printed directly onto the material. This is a cost-effective alternative to custom branded packaging, as it doesn’t require any bespoke boxes or containers. Elegant branding for candles, jarred goods, and bottled goods makes your products look high-end.
Other Uses for Branded Stickers
Throw in free stickers to thank your customers for their purchase. You can print your logo or slogan on a sticker for a simple design. Or you can get creative with it and make a new, unique sticker design. Customers can stick these to their laptops, tablets, water bottles, phone cases, or any other flat surface. This helps them show off how much they love your brand, which in turn helps it reach new spaces. When fans of your brand use your custom printed stickers on their daily tools or accessories, it extends the lifespan of your branded imagery.
Why It’s Important to Invest in Business Branding
Spending money on packaging accessories, freebies, and marketing materials might seem like a waste of money. And, especially in the early days of a small business, every dollar counts. But it’s a worthy investment. Using high-quality packaging instantly proves to your customers that your brand is legit. It reveals the care and detail you put into your company. Plus, it establishes a brand identity that people can easily identify.
It becomes even more important if you want customers and your PR list to film unboxing videos. The box itself needs to be camera-ready. Strategically placing stickers creates a boutique unboxing experience that influencers and content creators will be excited to share with their audiences.
What Else Can Businesses Put Inside Packages?
Every element of your package is a way to communicate with your customers. Above all, you want to encourage them to make another sale. That’s where a retail thank you postcard comes in handy. You can write a short note thanking someone for supporting your small business. If you really want to entice them to buy something else, you can include a coupon code.
There are many other ways you can use a promotional postcard to fill out your box. Create a custom postcard with a QR code that leads them to leave a review of their purchase or follow you on socials. If you want to provide more information about your brand story or product details, use postcards, flyers, or brochures to share detailed info.
Use GotPrint’s free postcard templates to find a style that matches your brand. Browse our guide to small business packaging so you’re fully prepared to send out your shipments. From stickers to packaging inserts, all of these small details work together to create packages that feel personal.