Communication seems to be a common conversation topic nowadays, what with all of the different, new ways in which we communicate on a daily basis. With an increasing number of individuals and businesses using both online and offline marketing to target clients, effective communication is now even more critical for achieving your goals.
But that’s just the dilemma most business owners face: how do you grab your customers’ or potential clients’ attention in an effective manner? The answer to that question is usually by getting more direct with your customers.
Although you may think that putting up a billboard or posting a TV ad may attract more eyes, in reality, if it doesn’t attract the eyes of your targets, you can consider it wasted effort and money. The key is to find your specific targets and personalize your promotion for them, such as with
direct mail.
Consider this – you can skip checking your email if you’re too busy, but checking your mailbox? Most people check their mailboxes on a daily basis, and sort through their mail immediately to locate letters and bills.
There are many advantages to marketing your business with direct mail marketing. Since you’re only targeting your key market with direct mail, you’re only spending on those customers who are most likely to respond or make a sale. In addition, you can take advantage of bulk mail rates with GotPrint’s personalized
mailing and
marketing services!
So here it is! The top 5 reasons why we love direct mail advertising:
1. It’s target-able.
2. And track-able. (Consider adding a unique promotional offer so that you can track how many customers your mailer attracted.)
3. You don’t have to worry about a spam folder.
4. Customizable and personalization is key.
5. Cost-effective and easy with our mailing and direct mail services.
Tell us, what do you think? How has direct mail affected your business and ROI?
