You can’t carry around your extensive photography portfolio. But you can distribute a photography business card to give people a quick glimpse of your work. While social media lets you reach people online, a professional business card lets you share your contact information with potential business contacts you meet on the job. It’s a great way to display your creativity, artistic style, and your photo specialty. Whether you’re an amateur photographer honing your skills or a seasoned professional expanding your client list, you can create a business card that exhibits your visual style.
Here’s everything you need to design a photography business card.
What Information to Include on a Photography Business Card
Your photography business card should include your contact information and business details. Your name and business name should be the most visible. Otherwise, you need to give people a clear way to contact you and book your services. Most people will add a phone number, email, or website. One element that photographers should put on their custom business cards is a way for people to view their portfolio. This can be a website URL to a gallery with the best examples of your work. You can include your social media handles, like your Instagram, TikTok, Pinterest, or any other social platform, for people to follow your work. A simple way to gather all these links into one space is a QR code that viewers can scan.
How to Make Photographer Business Cards
Choose the Right Business Card Dimensions
The standard business card size is 2” x 3.5”. This provides plenty of space for all your design details and contact info. But photographers work in a creative field, which means they can experiment with different business card shapes. Use round business cards to mimic a camera lens. Design compact square business cards that are small but still memorable. Use long, slim business cards that look like a film strip to lean into the classic images of your field. These unique photography cards let you signal to clients that you approach your business with a creative eye.
Use Clear Fonts
Business cards are meant to communicate information. Any text you include needs to be easy to read. Fonts like Arial and Helvetica are professional and readable. Check out GotPrint’s business card font guide for more popular fonts.
Share Your Business Details
Your name and business name should be easy to see on your business card layout. Use a visual hierarchy in your design. This helps people immediately find your business card when they search for your name. Your name should be the largest font, and your business name should be the second largest font. Any other details, like your email and phone number, should be in a smaller font. Include your company logo as well. A photography logo can be as simple as a camera design or something wholly unique to your brand. You can also list your services, like your photography niche, photo editing skills, or videography services.
Show Off Your Work
As an artist, you need to market your professional creativity. Photo business cards preview your work in a small space. You can choose one photo that captures your style or share several in a small photo collage. This photo should also reflect your niche. A wedding photographer should include a bridal image, a portrait photographer should use a photo of a person, a newborn photographer should share a baby photo, and a corporate photographer should include a business photo. For any specialty, business cards with photo examples are the simplest way to show your creative credentials. Make sure you select a high-quality image that will print well on a small card.
Include Thematic Design Elements
If you don’t want to use photos, there are plenty of other designs you can use. Cameras, apertures, and film strips are all thematically relevant. Your design style should match your photography technique and business branding. Use similar colors, fonts, and design motifs across your business cards, website, and other marketing materials. Use dramatic, black and white compositions for high-end photography or bright, vibrant colors for party photography.
Select a High-Quality Paper Stock
When you hand someone your business card, they should be able to feel the quality. A thick cardstock with a glossy finish is the best option for photography business cards. A 14 pt. Gloss Paper has a high gloss UV coating that makes your images appear bright and shiny. A matte business card printed on 16 pt. Premium Matte Paper or 18 pt. Ultra Premium Smooth White Paper will have a sleek, sophisticated finish. At GotPrint, we use high-resolution printing with UV ink to accurately print your design. Full color printing results in rich, deep colors and clear lines.
Free Photography Business Card Templates
Need creative photography business card ideas? Browse our free templates to find a design that matches your creative style. Use our online designer to upload your design or customize a pre-made template.
This simple photography business card template features a photo of a professional camera. Add your name and professional title to the custom text space on the front. The other side is an eye-catching shade of orange, with areas to add your phone number and website.
Simple and straightforward, this customizable business card template has a camera shutter at the center and a viewfinder design around the edges. Add all your contact info to the front of the business card composition. The back has space to upload photos and make a mini portfolio.
Use this wedding photographer business card template to book your next ceremony. A photo of a bride and groom adds a romantic backdrop on one side. The back is a soft pink shade, and you can edit the text box to include your business details.
If you’re looking for a travel photography business card or a nature photography business card, then this template lets you show your preferred subject. A mountain peak and cloudy sky add visual intrigue to the template. On the back, white lines cross the photo to create a geometric pattern.
A professional photographer needs a business card that will impress important clients. This white business card features a simple camera design that stands out against the minimalist background. Text in a bold font draws attention to your business info.
Wedding photography business cards should show off your eye for detail. This template features a photo of a bride holding a bouquet. Sweet script fonts add a touch of elegance. Include your studio address, email, and phone number on the back.
This template includes a photo of hands positioning a camera, with the lens taking up most of the space on the right side. A neutral background color lets the text stand out. The back is white and brown with a small camera icon.
With your personalized business cards ready to go, don’t forget to invest in other photography marketing tools. Use GotPrint’s photographer marketing guide to find postcards, flyers, and art prints. Design a custom photo book that binds together the best examples of your work. We also prepared a wedding photographer guide and a guide to selling your artwork, so you can grow your photography business.