Your booth is your primary marketing tool at a craft fair. With your competition surrounding you, everything from your banners to your signs to your price tags will impact your sales. These marketing materials not only provide an opportunity to share your company’s branding, but they also attract potential customers. Preparing booth decor, marketing materials, and business signage in advance ensures your booth properly reflects your brand. Investing in your vendor booth makes it easy to set up affordable displays that boost sales. Whether you’re at a Christmas market, fan convention, art festival, or farmers market, use our guide to set up a craft fair booth that beautifully showcases your creations.
Craft Fair Signs
Your company name needs to be displayed on a large, highly visible sign. This makes it easy for people to find your booth and creates brand recognition. Even if they don’t buy something at the event, they can remember your name and find your online storefront. There are several branded sign options you can set up at your booth. A custom vinyl banner is a simple yet effective sign option that can decorate your space above eye-level. If you can’t hang a banner from a tent or ceiling, you can always display it in front of your table. No matter where you’re displaying it, your banner design should entice people to check out your booth. Similarly, retractable banners are large signs that draw attention. Easy to transport and set up, these custom banners can be displayed anywhere inside your booth. If you have an easel or a similar stand, then acrylic signs and foam boards are stylish, trendy signs to greet customers.
What should you include on a craft fair sign? Your company name should take up the most space, as you want people to remember it. Add your logo and slogan to the sign as well. Other signs can inform customers about product pricing, your brand history, and your product materials. These informative signs establish your company as a legitimate brand that customers can trust.
Event Booth Decor
You don’t want your table to look sparse. Cover plastic tables with tablecloths that match your branding. Lay down a cute rug to make the space feel homey and inviting. String lights and plants (real or fake) make the environment look cute. When craft fairs are in large convention halls, these small details can make your booth appear distinct and recognizable. Small table top banners or acrylic signs can also decorate your space. Whether they have funny sayings, your social media handles, or a cute design, these table decorations help establish your brand’s personality. Set up table cards in front of products with the prices written on them. They add dimension to the table space and inform shoppers about pricing. Alternatively, use our retail hang tag design guide to print custom price tags.
Vendor Booth Setup Ideas
Use bright colors and visual elements to make your booth bold and eye-catching. Monochrome themes, like a blue booth or a pink booth, can attract customers who fit that color. Bold decor pieces, like a photo backdrop or comfy chair, can add personality to the space. When you display products, don’t feel limited to tables. Pegboards, bookshelves, clothing racks, and other furniture options are fun ways to display your products. Use the tent wall space by showing products on a metal wall grid. Large display racks let you hang handcrafted clothing, while a smaller jewelry display lets people browse rings, necklaces, and bracelets. Food vendors can set up jars on shelves with the labels facing out.
If you are using tables, you can use table raisers to make some of the tables stand out more. Set up multilevel displays with boxes, small stands, or plant pots to present your products in a visually engaging layout. A booth with electricity nearby can use fun lamps and string lights to ensure people can easily read your signs. Indoor craft fair booth ideas aren’t restricted by the weather. This is great for people selling paper products like artwork, which might often have to be held down in case of wind at an outdoor vendor booth.
Need 10×10 craft booth layout ideas? Keep most of your products along the edge and leave plenty of space for people to enter the booth. Hang a vinyl banner above the entrance so people can easily start browsing.
Marketing Materials
Custom prints also let you market your business. Design a thank you postcard with your website, social media handles, and coupon code to slip inside customers’ bags at checkout. You can also print rack cards or flyers that highlight specific products or services. If someone doesn’t make a purchase that day, custom print marketing materials can point them towards your website or the next event you are attending. Custom business cards serve the same purpose. You can pass these out to people walking near your booth. Free stickers are another popular custom freebie to leave in shopping bags or distribute to attendees.
What to Sell at Craft Fairs?
For holiday craft fairs or other themed events, like fantasy conventions, your products and event booth decor should match the theme. Sell your artwork on postcards, posters, or bookmarks. Check out our guide on how to make money as an artist to find all the different ways you can print your art. Cute stickers are popular at craft fairs, since they are small and generally inexpensive. Selling handmade crafts is popular, and the wide variety of products makes it easy to find your niche. Crocheted stuffed animals, DIY kits, and artisan beauty products are also popular. Whatever you sell, you want it to stand out from every other booth. Make sure there’s something that makes your products better than theirs. Then, use signs and marketing materials to convey that information to shoppers.