Fundamentally, your business card makes it easy for people you meet to contact you, without having to search for your information online or elsewhere. It also makes meeting and staying in touch simple and quick, and let’s not even count the number of times we’ve run into someone and didn’t have a cell phone or a piece of paper and pen to jot down their number!
Aside from the convenience they offer, isn’t it also simpler to remember someone you meet when you can see their name clearly displayed on an impressive business card? Sure, mobile apps can make transferring contact details seamless, but they also come with a major disadvantage: your number and name gets immediately absorbed into a sea of other contacts.
With a business card, they have a tangible contact, right in their hand.
Most importantly though, a business card is your branding. Everything from the unique design of your card, to your creative and honest mission statement on the back of the card are elements that identify you and what you do. When you really can’t spare more than a few words, your business card should be able to tell it for you.
So go ahead and take the time to perfect your skill and your business card. After all, that first impression, which if not a positive one, may very well be all you will get.