You may have noticed that we recently added several new postcard sizes that are “EDDM eligible” to our site. Some of you were so excited by this new addition, that we received a flurry of responses on facebook in the form of comments, likes, followed by a few of you who continually pleaded us to add more sizes…
But perhaps you aren’t yet in on what this great service is about? Here’s the jist:
EDDM is a service offered by the United States Postal Service (USPS), allowing businesses to target mailers to specific neighborhoods at an affordable rate, and without the need of a mailing list.
Translation: goodbye long Excel sheets, hello simplified and cost-effective marketing!
How does it work?
You can now reach every address without knowing any names or addresses. The mail carrier simply delivers your postcards to each address in their route. The limit is 5,000 mailers per day, and you don’t have to purchase a postage permit, which usually costs several hundred dollars. Purchase the postage any way you like (save monopoly money of course). And with postage prices as low as 14.5¢ a piece, you’ll save even more than before!
What does this mean for you?
This service is a great option for small businesses who need to save on mailing and promotional costs, or local businesses that want to target their entire neighborhood. Simply use our online templates (or upload your files to our site), have us print the postcards, and all you have to do is deliver to the local post office of the neighborhoods you wish to target. It’s that easy!
In addition, larger sizes can now be more affordable with EDDM, and with such a wide range of sizes compatible for EDDM, you’ll have even more space to promote yourself. Perhaps you want to include a coupon, more images, or more information about your services? Well, now you can without even thinking twice.
For more info, visit the USPS EDDM page.